About Us

The term ‘it’ has been associated with fashion items since the late 1950s when Grace Kelly created a frenzy for the Hermès bag she famously used to shield her pregnant belly from paparazzi. The bag was known forever after as the "Kelly."

The thought behind The 'It' Guide

Contributed to by fashion enthusiasts from around the country, The ‘It’ Guide offers it’s readers a unique perspective on the latest designer products, from small developing labels to more established brands.

As well as regularly updated advice, news and views on the latest and most desirable fashion products, brands and goods available to purchase online. Registered users also have the opportunity to suggest comparable products that are available from high street stores and share their recommendations with other like-minded individuals.

The ‘It’ Guide focuses on bridging the gap between designer fashion brands and high street stores, making high fashion accessible to everyone and most importantly, sharing all of our great finds with you!

Make sure you register for our FREE ‘It’ Mail, a dedicated email from our website editors, that will update you of recent trends, new sites, special offers and promotions, sales and all the latest must-haves.

We value your feedback so if you think there's something we should know, both positive and negative, do drop us a line at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

For more information, please contact:
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Joining the 'It' Team

Would you like to recommend your own favourite ‘It’ products? Then why not become part of the team behind The ‘It’ Guide?

Not only will you have special access to the site so you can add your own products and reviews. You will also be able to publish your own fashion related articles, vote for our featured products/product of the month sections, help moderate The ‘It’ Forums and generally get involved with the day-to-day running of the site.

If this sounds interesting and you would like to apply to become a contributor please email us with your details and a short statement explaining why you’d like to get involved: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it