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Up My Street

Written by Helen Hackwell on Wednesday, 07 March 2012.

Last Thursday I was lucky enough to be invited to the W Hotel in London to celebrate Upper Street’s 2nd Birthday. For those of you who haven’t heard of Upper Street (where have you been?!), they offer an online shoe design service where you can design your perfect pair of shoes. Whether you’re getting married, struggling to find the perfect shoe for a particular event, or just a general shoe-addict, this is the site for you. With over 4,000,000 design possibilities, your imagination is the only limit.

Upper Street was launched in 2010 and is the brainchild of sisters Julia and Katy. After one too many fruitless shopping trips, they hit on the idea of a shoe design service - where women can design their own pair of beautiful, hand-made shoes online. And so Upper Street was born.

On Thursday evening the fashion community gathered at the beautiful W Hotel to raise a glass to the Upper Street team and celebrate their success. I spent the evening with the lovely Amanda (aka The Online Stylist), the Push PR girls and illustrator Libby McMullin. We chatted, quaffed cocktails and browsed the amazing range of Upper Street shoes on display. It was a great opportunity to catch up and meet some of my fellow blogging peers. Not to mention indulging in some fast-paced shoe designing!

Upper Street 2nd Birthday Bath

The evening was a great success, I was delighted to be there to help celebrate Upper Street’s 2nd Birthday and wish the team all the best for the future!


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Shop My Style

  • Popcorn Knitted Pom Hat
  • Chocolate Leather Strap Boots
  • Black Mini Rucksack
  • Navy Wadded Jacket
  • Left Bank Martini Candle
  • Northern Quarter Waterproof Parka
  • Prime & Create Mixing Medium
  • Jade Stretch Skinny Grey Jean
  • High Shine Boyfriend Cardigan
  • Black Chiffon Overlay Tee
  • Jalouse Leather Ankle Boots
  • Navy Stripe Blanket Wrap
  • Zip Sludge Ankle Boot
  • Sandra Step Hem Jumper
  • Vivan V Neck Jumper