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Pruitt4Choo

Written by Helen Hackwell on Wednesday, 24 October 2012.

Rob Pruitt Collaboration with Jimmy Choo

Angel Panda and Devil Panda, not the most traditional theme for an accessories collaboration, but when contemporary artist Rob Pruitt is involved it begins to make more sense. Pruitt has wielded his particular brand of iconoclastic humour and visual exuberance since he emerged on the New York art scene in the late ‘80s. From glittering panda bear paintings to large scale dégradé canvases with a scribble of human expression, to a silvered Andy Warhol monument on public view, Pruitt is known for producing art that is both playful and profound.

The Capsule Collection

Yesterday evening I had the pleasure of attending the London launch of his capsule collaboration with the matriarch of all accessories brands, Jimmy Choo. The event took place at their store on Sloane Street; colourful cocktails abounded as guests chatted and perused the shoes, bags and accessories on display. Served alongside the cocktails and champagne were some of the most decadent canapés I’d ever had the pleasure of enjoying. The panda themed sushi was top of the list, followed quickly by the amazing cake pops - made by the ever-so-lovely Bianca from Cake Pop Princess.

Sprinkle and Cayla

I enjoyed the evening with my fellow bloggers; the wonderful Amanda, aka The Online Stylist and Victoria from Feathers and Frills. We had great fun entertaining ourselves with the Pruitt4Choo photo booth (with wind machine!), whilst listening to the fabulous Sunday Girl pump out the tunes. I also had the opportunity to catch up with the lovely JC girls, including their online marketing manager Lucy, who gave a wonderful presentation before introducing us to the exclusive animation by Jo Ratcliffe that accompanies the collection.

Tickle Shoes

The collaboration itself is an explosion of glitter, pandas and dégradé colour, presented in surprising and often contrasting combinations. The collection features 19 styles of shoes, bags and accessories executed in unique materials developed exclusively for the collaboration by the brand. Shoes and bags feature dégradé leather linings patterned with repeating angel and devil pandas. Soles of shoes are finished with a wash of dégradé colours creating an eye catching flash of colour with each step.

Angel Minaudiere

Personal favourites include the Angel and Devil Minaudieres as well as the Cutie Flats and Candy Clutch. The bold yet whimsical collection goes on sale from today at Jimmy Choo boutiques around the world as well as online at JimmyChoo.com

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