A Little Bit of Charity is Good for the Soul
Giving money to charity is not something I object to, far from it, I willingly hand over my £2 a month to Cancer Research and the NSPCC, something that I promised myself I would do as soon as I started work. But the recession has brought out the frugalness in all of us; we’re now much less willing to hand over our hard-earned cash without careful consideration. That’s not to say that we’re not prepared to support charities, but perhaps we’re looking for alternative ways to do it. Step in the designer brands that are offering us the chance to treat ourselves to a little luxury whilst supporting key charities and helping raise awareness.
In my last post I showcased my Aamaya by Priyanka ring that I bought back in May. I was initially tempted to buy a different ring as the one I wanted was sold out, but as it was supporting Breakthrough Breast Cancer I decided to hold off and wait to see if any more became available. Happily more did become available and I was able to indulge my passion for statement rings and at the same time sleep well at night knowing that I was supporting a very important charity.
Charities, like any other business, are having to work harder to encourage us to part with our money. Such is the case that an alliance with an established brand is not only an effective method of raising awareness and funds for the charity, but also helps to improve its cultural standing.
my-wardrobe.com, one of the industry’s leading fashion retailers, is proudly supporting Breakthrough Breast Cancer during Breast Cancer Awareness Month for the third year in a row. In partnership with Smythson they have launched a limited-edition ‘My Inspiration and Ideas’ pink leather notebook, which is available to buy exclusively on my-wardrobe.com. The notebook will raise funds for Breakthrough Breast Cancer throughout Breast Cancer Awareness Month, with 20% of every sale being donated to the charity.
CEO and Founder of my-wardrobe.com, Sarah Curran, commented, “Our aim is to raise awareness and support for such an important cause through a beautiful, timeless product. We are thrilled to be working with Smythson to create such a beautiful notebook that will help to raise money for charity.”
As an individual I’m fairly technically orientated, but despite owning an iPhone and various other gadgets I still seem to have a strange penchant for organising my diary using a notepad and pen. Perhaps I'll call it being ‘retro’, but I can certainly see myself proudly carrying a Smythson Breakthrough Breast Cancer notebook, enjoying the little touch of luxury and the reassurance of supporting a truly worthy cause. Inspirational indeed!