Last Thursday I was lucky enough to be invited to the W Hotel in London to celebrate Upper Street’s 2nd Birthday. For those of you who haven’t heard of Upper Street (where have you been?!), they offer an online shoe design service where you can design your perfect pair of shoes. Whether you’re getting married, struggling to find the perfect shoe for a particular event, or just a general shoe-addict, this is the site for you. With over 4,000,000 design possibilities, your imagination is the only limit.